What Is Page Authority In SEO?

SEO comes up with several tactics for improving the ranking of the website and increasing the reach over there. One of those tactics, page authority, is an essential and effective strategy. This helps significantly in increasing ranking by giving the ranking scores. You will get a better ranking by using this strategy better.

Page authority – meaning

Page authority is the ranking score which is an important part of search engines. It gives a score from 1 to 100, and higher scores would indicate the chances of a high ranking. The good PA score ranges from 60 to 80, which shows that the page can compete in SERPs. It measures almost 40 ranking factors.

What Factors Affect Page Authority?

Linking URLs

The number of linking URLs directly impacts the page authority score. So it would be better that you consider linking URLs while talking about page authority.

Linking Root Domains

The linking root domains are the unique domain numbers linked to your page. For instance, if there are three URLs linked together from the same website but counted as the single main domain. The linking root domain number has a significant impact on page authority.

Linking Pages

The linking page with a high PA score and links with your page will ultimately help you improve your page ranking. So the quality of the external pages sending links to your page or site would have an impact on page authority.

Linking Subdomains

A subdomain is a part of your site URL which comes even before the domain extension and name. Google takes subdomains as separate individual entities, so the page authority is also affected by the number of subdomains on your website.

Dofollow Links

By using the passing of link equity, dofollow helps in transferring the PageRank authority to the target site. The transfer would be done from originating website. Thus as many dofollow links as your site have, the high PA score of your website would be there, increasing your overall ranking.