What is ORM in SEO?

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Every business needs ORM to survive in the web world due to high competition. In addition, ORM can manage things related to your services and its online presence. There are many things that come under ORM including social networking websites, everything from search engines to forums to blogs. In simple words, ORM can build one’s brand’s credibility and goodwill in the web world.

Classification of ORM

ORM stands for Online Reputation Management which means what kind of your image on the internet. Web owners may find sometimes that there is a negative blog post, news, reviews, or picture about their business services.

 All these things are enough to break the credibility of your business and make its image poor. In this situation, with the help of ORM, one can restore or improve their brand’s reliability on the internet.

Any negative review or image of your business on the internet can be eliminated by ORM. It has the power to change negative news into a positive one that is great for your brand value. Therefore, it may bring back clients’ trust in business. Before buying any service or product, users may look up your business brand on search engines because of ORM.


ORM can help a business owner to get a high SEO ranking due to its positive impact on a website’s performance. Further, ORM is beneficial in improving social media presence and rating.

There are several techniques implemented by ORM companies to get their job done by enhancing your business image. SEO is one of the techniques of ORM and other techniques are:

  • Content development
  • Online PR
  • Web development
  • Web analytics

The main aim of SEO is to get a good web page ranking for owners’ businesses across several search engines. It also enhances the traffic to individuals’ sites.

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