Link juice in SEO is the idea that building links and sharing content on social media can help increase your rankings. This can happen because social media platforms use algorithms to show content that is popular with their users.
For example, if more people like a photo on Instagram than not, it will be surfaced for more people to see in their feed. The more often you share a certain type of content or link, the higher its chances are of being seen and ranking high in search results.
Benefits Of Link Juice In SEO
Enhance Your Page Credibility:
Building links can help establish your website as a credible, trusted source of information. This is especially true if your website has few back links and little content. The more you link to trusted sources and sites that have the same target audience, the more likely it is that you will be seen as a valuable resource for your target audience.
Decrease Bounce Rate:
When you create compelling content that answers your users’ questions, they are less likely to bounce from you site. In fact, if you have a high conversion rate from site to sale, you may be able to increase your rankings based on the numbers of conversions you see.
Increase Inbound Links:
When you create compelling content that is shared across social media platforms and is linked to by other websites, it can increase your search engine ranking. This type of link juice in SEO is called inbound links and can improve your rankings for targeted keywords when used correctly.
Build Relationships with Other Businesses:
When you link to another business’ website or post their content, it shows that your website is interested in supporting their efforts and vice versa. It can also help increase conversions for your own site when you are linking to others whose content is relevant to your site’s target audience.