What Is Link Building In SEO?

Link building is the process of acquiring and submitting backlink-rich content to search engines in order to rank for relevant keywords. This is typically done through a number of different outreach activities that include but are not limited to website submissions, web content management system submissions, blog comments, social media shares, and article commenting. In general use it refers primarily to the process of acquiring useful links from high authority websites that can be used for promotion.

Importance Of Link Building

The link building process is the very backbone of the SEO game, and it’s a much more complex task than most SEOs would anticipate. Typically, SEOs don’t take the time to look into link building, because they believe in bulk link profiles. The truth is that it requires careful planning and analysis to determine which links are important and what your target audience will find important about your content. In general, you can use pure keyword research as a guide for determining what types of links you can acquire for your content – but this isn’t always the case.

Benefits Of Link Building In SEO

Link building is done to improve the visibility of the content you create. Links have a positive impact on SEO, because they pass valuable link juice or page rank. The search engines value links as an indicator of authority and relevancy. So, you’ll achieve three major benefits if you are able to correctly build up your link profile:

1. improved SEO
2. better authority on the web
3. increased site traffic and conversion rates

Conclusion

Link building is a very important part of both the on-page and off-page SEO elements. It’s an essential component of successful SEO, and there are several methods to effectively build your link profiles. It’s your job as a webmaster to always be able to respond to the needs of your site and the constantly changing needs of its audience.