What Is Backlink In SEO?

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Backlinks are more important than on-page SEO because off-page SEO includes backlinks. A backlink is a link that points to your website from another site in the form of an HTML link or by sharing a URL on social media sites. The higher number of links you have pointing at your website from other sites the better your chances of ranking well in search engines. It helps in obtaining increased exposure to a larger audience which will result to more traffic coming to your site.

Importance Of Backlinking For SEO

  1. Backlinks are necessary for search engine ranking. The algorithm that search engines use to rank you in listings is based on authority and popularity of the sites that link to you. The more popular the site that is linking to you, the more your ranking will be improved.
  2. It helps in increasing traffic on your site since more sites that have links pointing at your site means more people will find out about your site through those web pages.
  3. Backlinks will build up trust in your website because it shows that other websites are confident enough to have a link from their own web pages pointing at yours which leads potential visitors to click and visit your site thus increasing traffic for you.
  4. It will bring you higher organic search rankings for search engines. The more backlinks you have pointing at your site the higher your chance of ranking well to these search engines.
  5. Backlinks help in improving the credibility of your website.
  6. Improving search engine ranking by increasing traffic through backlinks will eventually lead to better conversion ratios on your site.


To sum it up, backlinks are important because they help in increasing your search engine ranking which leads to higher traffic on your website. It is also important for facilitating credibility and trust among web users. To get more traffic, be sure to have enough backlinks pointing at your site.

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