A keyword is a focused word that describes the information about the content you are posting on the page. Simply put, it is a small word you have searched to find a particular content. For example, suppose you are reading an article or blog based on cricket betting; therefore, “cricket betting” will be your keyword.
How Does It Work?
Suppose you have a website for a piano, and sell every type of piano on it. You have created a blog about what things to consider when buying a piano, and shared the reviews of customers. So, just think about what people will search to get your page.
Most probably, people will search for “digital piano” because it reflects the content on your page. However, the keyword doesn’t have to be always of one word; it sometimes may contain multiple words.
What Is The Importance Of Keywords?
We all know that Google looks at the content for ranking the page. Suppose every word in the blog or article is 2 to 3 times, then Google will not be able to identify which is important and which is not. Remember that words you use to act as a clue for Google and tell them what your page is actually about.
How to Use the Keyword?
Getting the right keywords in the content is essential to rank it on Google. This is because if you use too many keywords, your page becomes spammy, and nobody will able to read it, making it difficult for you to rank it in suitable category.
However, apart from several keywords, you must ensure that you insert them naturally. There should be logic behind your keyword, which means that sentence must tell users about the content of your page. In addition, avoid inserting keywords in headings and sub-headings or anywhere where it does not make sense.